Topics Reliance Retail | acquisition | Consumer brands

Surajeet Das Gupta  |  New Delhi  Last Updated at September 7, 2022 22:29 IST

https://mybs.in/2b0Yhac

A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. A successful cola brand in the eighties, especially in North India, Campa Cola thrived when Coke exited India in the late seventies. When the Atlanta-based major returned and PepsiCo set base in India, it went down fighting.

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First Published: Wed, September 07 2022. 18:29 IST

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